REGNARD RAQUEDAN

(+1) 416-841-0552
regnard @ raquedan.com
http://regnard.raquedan.com

Summary

Eight years experience in online media with strengths in strategy, user experience design, internet marketing, and community management
Developed and reviewed the User Experience for a wide variety of websites and apps: corporate websites, social networking, online banking, airline ticketing, remote usability testing, and online news
Proven success in crafting Digital Marketing strategies and implementing Social Media campaigns. Domain areas include consumer goods, finance, politics, freight forwarding, education, and non-profit
Active online community manager and blogger
MBA with concentration on Marketing

Expertise

Digital Marketing Strategy
User Experience Design
Information Architecture
Web Design & Development
Social Media Marketing & Blogging
Search Engine Marketing

Education

Master in Business Administration (2008)

Asian Institute of Managment, Makati City, Philippines

84% GPA; completed management research report on internet marketing cases
Sports Committee Head, AIM Student Association; Organizer, AIM Poker Championships
Organized Web 2.0 corporate blogging and online reputation management seminars

Master's Degree in Information Management (2007)

Ateneo Graduate School of Business, Ateneo De Manila University, Makati City, Philippines

3.4/4 GPA; completed thesis on Human-Computer Interaction & Usability of web applications

B.S. Degree in Geodetic Engineering (2003)

University of the Philippines - Diliman, Quezon City

Graduated in Top 10% of program

Participant, Knight-Mozilla Learning Lab (2011)

Knight Foundation-Mozilla News Technology Partnership

Career History

Consultant - Since August 2008

Asian Institute of Management

Developed internet marketing strategy for Institutional Marketing Department, including search engine marketing, social media & web analytics;
Designed & taught internet marketing course for MBA & Executive Education programs
Led institute’s website revamp and coordinated card sorting and wireframe development.

Stratpoint Technologies, Inc.

Conducted usability review and user experience revamp of an online/mobile social networking website for a major telecommunications company in the Philippines.
Developed personas and wireframes for a social media sharing website

RW Solutions, Ltd.

Develop online marketing strategies, gather program requirements, create requirements document and launch campaigns for this Hong Kong-based events company.
Engaged with the marketing team to define web advertising requirements for internet marketing campaigns.
Responsible for developing and managing the marketing plan as well as tracking/reporting the success of programs.
Helped identify and evaluate online advertising platforms.

UsabilityTest.Me

Developed information architecture for this Sweden-based website. Output included wire frames, concept models, and site maps.

Ramon Mitra

Designed and developed the senatorial campaign website during the 2010 Philippine general elections
Recommended advertising opportunities on the internet
Helped define the strategy for online media and aided in managing social media profiles

East West Banking Corporation

Gathered requirements and redesigned the interface of the bank's corporate website

SGS Gulf Ltd. - Regional Operating Headquarters

Trained this multinational inspection and certification company's web production team on web usability

Media Farm, Inc.

Trained this software outsourcing company's interns on PHP & MySQL web development

Philippine Business for Social Progress

Met with marketing team to define revisions for the organization's website, in relation to new branding strategy
Created the organization's website and briefed the
Provided support

Philkoei International, Inc.

Provided graphic design and content for this engineering company's project presentation in Japan

Senior Lecturer - University of the Philippines Information Technology Training Center (Quezon City, Philippines), since October 2005

Develops courses for web design & web development; teaches on a part-time basis

Management Intern - Infosys Technologies, Ltd. (Bangalore, India), May 2008 - July 2008

Developed and co-designed Innovation Management system prototype for enterprise and customer collaboration
Participated in requirement gathering sessions, interviewed business and technical resources, extracted requirements, documented the findings
Utilized advanced marketing frameworks and Web 2.0 technologies to build the project

Web Team Lead - One Hundred Services, Inc. (Makati City, Philippines), July 2006 - April 2007

Directed and led web initiatives of company;
Determined feasibility, cost and time estimates and impacts on current and proposed systems.
Met with corporate clients in defining project requirements and scope
Analyzed usability and search engine performance of web projects
Managed a team of six and used metrics-driven performance evaluation
Implemented quality-oriented procedures that cut errors by 60% within 2 months

Project Coordinator - Ayala Foundation, Inc. (Makati City, Philippines), February 2005 - July 2006

Coordinated with developers for the Java Education & Development Initiative (JEDI) project
Developed project plans and managed resources to meet project deadlines
Managed interns and student assistants for technology incubation projects
Collaborated with partners in requirements management and budgeting of projects outsourced to the Java Research and Development Center

Web Designer - East West Banking Corporation (Makati City, Philippines), May 2004 - February 2005

Redesigned bank's internet banking portal, ensuring adherence to usability and web standards.
Helped the Company gain prestige and media exposure when the banking portal was recognized as the Best Banking & Finance Website at the 2004 Philippine Web Awards.

Relevant Skills

IT Consulting

Analytical skills to gather & interpret business requirements and provide documentation at a level
Met with clients for data gathering, requirements analysis, reporting and project closing

Web Design & Development

Skilled in end-to-end deployment of dynamic websites
Designed multiple web interfaces with standards-compliant XHTML & CSS for mobile and desktop browsers
Developed in multiple web platforms: PHP-MySQL, ASP-MSSQL, JSP, Flash
Adept in configuration & customization of Open Source Content Management Systems (Drupal & WordPress)

Internet Marketing

Developed internet marketing strategies and campaigns Google AdWords and Search Engine Optimization, email marketing and interactive display advertisements

Market & User Research

Proficient in Usability & user research, development of Information Architecture, and system wire-framing
Knowledgeable in statistical analysis using SPSS & MS Excel and development of market research tools

Public Communication and Presenting

Spoke at various large audience events in Manila, most recent being the Search Engine Marketing
Writes in blogs that advocates web standards, usability and social media for business
Communicates fluently in English & Filipino; learned fundamental Spanish & Japanese

Published Works

Did You Read the Case? 16 Stories on How to Get Into the Asian Institute of Management and Survive the Case Method MBA (2011) - book; published at the Amazon Kindle Store
Stars in Their Eyes: South Korea's Love Affair with StarCraft - article at AIM Leader Magazine, First Quarter 2011
Never Heard of Social Media? It Could be Helping Your Company Right Now - article at AIM Leader Magazine, First Quarter 2010
Confessions of an MBA Blogger - article at AIM Leader Magazine, Fourth Quarter 2009
Asian Institute of Management: Web Analytics (2008) - business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Horacio M. Borromeo, Asian Institute of Management
SM Hypermarket: Blog Marketing (2008) - business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Gaston D. Ortigas, Jr., Asian Institute of Management
Evaluation of the Usability of Philippine Higher Education Websites (2007) - masters thesis;
Animation in a Flash (2006) - Co-authored text book with Alexander A. Maximo, Joy T. de Jesus, Jr., Brian P. Loya & Jaime Caro, PhD, for TechFactors, Inc.

Awards and Certifications

Sun Java Technology Certification

Sun Certified Java Associate

Adobe Certified Expert

Adobe Certified Expert - Web Specialist
Adobe Certified Expert - Dreamweaver CS3
Adobe Certified Expert - Photoshop CS3
Adobe Certified Expert - Flash CS3
Adobe Certified Professional - Certified Dreamweaver 8 Developer
Adobe Certified Professional - Certified Dreamweaver MX 2004 Developer

JITSE-Computer Graphic Arts Society of Japan

1st Computer Graphics Examination-Philippines Passer (2002)

Philippine Web Awards

Winner - Best Website for Banking and Finance (2004), Semifinalist (2002)

Philippine Blog Awards

Finalist (2008)

Microsoft Windows Server Best of the Web

Finalist (2004)

Professional Regulation Commission

Licensed Geodetic Engineer

Memberships and Affiliations

Speaking Engagements

Globe Labs Mobile User Experience Workshop 2011, Mandaluyong City, Philippines
iBlog7: The 7th Philippine Blogging Summit, Quezon City, Philippines
Explore IT 2010, Makati City, Philippines
MICECON 2010, Subic Bay, Zambales, Philippines
Form, Function & Class - Philippine Web Design Conference 2009, Makati City, Philippines
Graphic Expo 2009, Pasay City, Philippines
National Conference for IT Educators 2008, Los Bańos, Laguna, Philippines
Philippine International IT Expo 2008, Pasay City, Philippines
WordCamp Philippines 2008-2010, Manila, Philippines
SEMCON 2007, Makati City, Philippines
Philippine Youth Congress in Information Technology (Y4IT) 2007-2010, Quezon City, Philippines
World Usability Day 2005-2010, Makati City, Philippines
University of the Philippines - Diliman (Guest Speaker), Quezon City, Philippines
Ateneo De Manila University. (Guest Speaker), Quezon City, Philippines
De La Salle University - Manila (Guest Speaker), Manila, Philippines
Ateneo Graduate School of Business (Guest Lecturer), Makati City, Philippines
University of Santo Tomas (Guest Speaker), Manila, Philippines
Lyceum of the Philippines (Guest Speaker), Manila, Philippines
Far Eastern University - East Asia College (Guest Speaker), Manila, Philippines
De La Salle University - Manila (Guest Speaker), Manila, Philippines

Last edited: December 8, 2011