REGNARD KREISLER C. RAQUEDAN
(632) 961-5201 · (0919) 290-7711
regnard @ raquedan.com
http://regnard.raquedan.com
Career Summary
- MBA and MSc. graduate with international work experience
- Award-winning web designer and certified IT professional
- Served as a Web/Online Marketing Consultant for Philippine companies and multi-national corporations
- Active IT community leader and advocate
Core Competencies
- Social Media Marketing & Blogging
- Web Design & Development
- Usability Analysis & Engineering
- Information Architecture
- Internet Market Research
- Project Management
Education
Master in Business Adminsitration (2008)
Asian Institute of Managment, Makati City, Philippines
- 84% GPA; completed management research report on internet marketing cases
- Sports Committee Head, AIM Student Association; Organizer, AIM Poker Championships
- Organized Web 2.0 corporate blogging and online reputation management seminars
Master's Degree in Information Management (2007)
Ateneo Graduate School of Business, Makati City, Philippines
- 3.4/4 GPA; completed thesis on Human-Computer Interaction & Usability of web applications
B.S. Degree in Geodetic Engineering (2003)
University of the Philippines - Diliman, Quezon City
- Graduated in Top 10% of program
Recent Employment History
Management Intern – Infosys Technologies, Ltd. (Bangalore, India), 2008
- Developed and co-designed Innovation Management system prototype for enterprise and customer collaboration
- Participated in requirement gathering sessions, interviewed business and technical resources, extracted requirements, documented the findings
- Utilized advanced marketing frameworks and Web 2.0 technologies to build the project
Senior Lecturer – University of the Philippines Information Technology Training Center (Quezon City, Philippines), since 2005
- Develops courses for web design & web development; teaches on a part-time basis
Web Team Lead – One Hundred Services, Inc. (Makati City, Philippines), 2006-2007
- Directed and led web initiatives of company;
- Determined feasibility, cost and time estimates and impacts on current and proposed systems.
- Met with corporate clients in defining project requirements and scope
- Analyzed usability and search engine performance of web projects
- Managed a team of six and used metrics-driven performance evaluation
- Implemented quality-oriented procedures that cut errors by 60% within 2 months
Project Manager - U.P. Java Research & Development Center (Quezon City, Philippines), 2005-2006
- Coordinated with developers for the Java Education & Development Initiative (JEDI) project
- Developed project plans and managed resources to meet project deadlines
- Managed interns and student assistants for technology incubation projects
- Collaborated with partners in requirements management and budgeting of projects outsourced to JRDC
Web Designer – East West Banking Corporation (Makati City, Philippines), 2004-2005
- Redesigned bank's internet banking portal, ensuring adherence to usability and web standards.
- Helped the Company gain prestige and media exposure when the banking portal was recognized as the Best Banking & Finance Website at the 2004 Philippine Web Awards.
Relevant Skills
IT Consulting
- Served as consultant for Sun Microsystems, Philippine National Bank, Ayala Foundation & Asian Institute of Management in development of web presence and internet marketing strategy
- Analytical skills to gather & interpret business requirements and provide documentation at a level easily understandable to those not having a deep IT background
- Met with clients for data gathering, requirements analysis, reporting and project closing
Web Design & Development
- Skilled in end-to-end deployment of dynamic websites
- Designed multiple web interfaces with standards-compliant XHTML & CSS for mobile and desktop browsers
- Developed in multiple web platforms: PHP-MySQL, ASP-MSSQL, JSP, Flash
- Adept in configuration & customization of Open Source Content Management Systems (Drupal & WordPress)
Internet Marketing
- Developed internet marketing strategies and campaigns Google AdWords and Search Engine Optimization, email marketing and interactive display advertisements
Market & User Research
- Proficient in Usability & user research, development of Information Architecture, and system wire-framing
- Knowledgeable in statistical analysis using SPSS & MS Excel and development of market research tools
Public Communication and Presenting
- Spoke at various large audience events in Manila, most recent being the Search Engine Marketing Conference (2007), Philippine Youth Congress in Information Technology (2008), and World Usability Day (since 2005)
- Writes in blogs that advocates web standards, usability and social media for business
- Communicates fluently in English & Filipino; learned fundamental Spanish & Japanese
Publications
- “Asian Institute of Management: Web Analytics” (2008) – business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Horacio M. Borromeo, Asian Institute of Management; unpublished
- “SM Hypermarket: Blog Marketing” (2008) – business case and teaching note, written with Prof. Ricardo A. Lim & Prof. Gaston D. Ortigas, Jr., Asian Institute of Management; unpublished
- “Evaluation of the Usability of Philippine Higher Education Websites” (2007) – master’s thesis; accepted and presented at the 2008 National Conference for Information Technology Educators (Philippines); unpublished
- Animation in a Flash (2006) – Co-authored text book with Alexander A. Maximo, Joy T. de Jesus, Jr., Brian P. Loya & Jaime Caro, PhD, for TechFactors, Inc.
Awards & Certifications
Sun Java Technology Certification
- Sun Certified Java Associate
Adobe Certified Expert
- Adobe Certified Expert - Web Specialist CS3
- Adobe Certified Expert - Dreamweaver CS3
- Adobe Certified Expert - Photoshop CS3
- Adobe Certified Expert - Flash CS3
- Adobe Certified Professional - Certified Dreamweaver 8 Developer
- Adobe Certified Professional - Certified Dreamweaver MX 2004 Developer
JITSE-Computer Graphic Arts Society of Japan
- 1st Computer Graphics Examination-Philippines Passer (2002)
Philippine Web Awards
- Winner - Best Website for Banking and Finance (2004), Semifinalist (2002)
Philippine Blog Awards
- Finalist (2008)
Microsoft Windows Server Best of the Web
- Finalist (2004)
Professional Regulation Commission
- Licensed Geodetic Engineer
Memberships & Affiliations
- Adobe User Group - Philippines
- User Experience Network
- Interaction Designers Association - Manila Affiliate Chapter
- Philippine Usability Group
- W3C Web Accessibility Initiative Interest Group
- Philippines Web Accessibility Group
- Information Architecture Institute
Speaking Engagements
- Form, Function & Class (Mini Web Design Conference), Pasig City, Philippines
- National Conference for IT Educators 2008, Los Bańos, Laguna, Philippines
- Philippine International IT Expo 2008, Pasay City, Philippines
- WordCamp Philippines 2008, Manila, Philippines
- SEMCON 2007, Makati City, Philippines
- Y4IT 2007-2008, Quezon City, Philippines
- World Usability Day 2005-2008, Makati City, Philippines
- Ateneo Graduate School of Business (Guest Lecturer), Makati City, Philippines
- University of the Philippines - Diliman (Guest Speaker), Quezon City, Philippines
- University of Santo Tomas (Guest Speaker), Manila, Philippines
- Lyceum of the Philippines (Guest Speaker), Manila, Philippines
- Far Eastern University - East Asia College (Guest Speaker), Manila, Philippines
- De La Salle University - Manila (Guest Speaker), Manila, Philippines
Last edited: March 11, 2009